The “Instructional Design for Entrepreneurs” project is a unique instructional design initiative aimed at educating entrepreneurs and business owners about the value and implementation of instructional design in their companies. The project leverages the capabilities of Articulate Rise 360 to create an interactive and informative experience.
The project was born out of the observation that entrepreneurs often find it contradictory when instructional design professionals use traditional approaches to present their field. Therefore, the challenge was to demonstrate the differential of instructional design from the start, including in the first contact.
The project follows a process that includes:
The project concludes with a reflection on the unique experience of creating a project that straddles the boundary between learning and content marketing. It emphasizes the power of Articulate Rise 360 as a development tool, the importance of content research, the challenge of development deadlines, and the significance of user experience in instructional design.